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Showing posts from November, 2025

Analytical model of customer relationship management (CRM) in the publishing industry

  Today, Microsoft CRM   مایکروسافت سی ار ام   is the most important factor for the survival of publishers in the competitive market of Iran and the world. The publishing industry is facing big challenges such as the reduction of paper circulation, the growth of e-books and the changing habits of buyers. Analytical CRM is exactly the tool that smart publishers use to predict customer behavior, personalize service, and increase sales. Publishers still using traditional systems are quickly falling behind the competition. What is analytical CRM and why the publishing industry cannot survive without it? Analytical CRM  نرم افزار CRM  is the advanced generation of customer relationship management systems that not only store information, but also analyze it. This system collects purchase data, interests, comments and even user behavior on the site. The publishing industry has a very diverse audience: bookstores, schools, universities, authors, translators, and million...

CRM and the necessity of principled customer follow-up in Iranian businesses

  Microsoft CRM   مایکروسافت سی آر ام   has always been one of the most important growth tools in the Iranian market, and its role in sales cycle management is not hidden from any business. By providing an intelligent platform, CRM helps sales teams record activities more accurately and prevent the loss of vital customer information. CRM is most effective when customer follow-up is done in a structured and regular manner. In many Iranian companies, CRM is still only a data recording tool, and therefore the conversion rate remains low. CRM can change this situation, but only when the follow-up approach is correct and the processes are designed based on sales standards. CRM has shown in global research that if follow-up is poor, 80% of leads are lost and never converted into sales. CRM in Iran also faces the same challenge because many teams reduce follow-up to just a call or message. CRM is effective when multi-step communication with the customer is carried out and each i...

What is a business CLV model and how is it evaluated?

  Customer Lifetime Value or CLV is one of the most important marketing indicators that measures the profitability of a customer in the entire relationship with the business and plays a fundamental role in strategic decision-making. CLV analysis helps managers to examine the customer’s purchasing process, their purchasing power and their behavioral patterns over time and, based on the results, take actions to increase profitability. CLV management allows businesses to identify valuable customers and invest more in retaining them, because retaining a loyal customer always costs less than acquiring a new one. You can also visit our homepage for more information on customer relationship management. Microsoft CRM  سی ار ام مایکروسافت CLV Evaluation in Digital Marketing CLV evaluation is particularly important in digital marketing, because customer behavior can be tracked and analyzed across all channels, and this data provides the most valuable information for growth. Measuring CL...

What is Voice of the Customer or VOC in Marketing?

  Voice of the Customer is a key concept in marketing. VOC stands for Voice of the Customer. Marketing is incomplete without customer feedback. Successful marketing is built on understanding customer needs. Customers always have specific expectations from products. Companies need to identify these expectations. Our Microsoft CRM مایکروسافت سی ار ام   services help collect VOC. Dynamics 365   داینامیکس 365   offers advanced tools to hear the voice of the customer. Our website is the best source for information in this field. Our staff of 10 SEO experts produce optimized articles. This article examines VOC. SEO in this text is observed by focusing on keywords. Keywords such as voice of the customer and marketing are repeated. Definition of Voice of the Customer or VOC Voice of the Customer means collecting opinions and feedback from customers. VOC includes customer expectations, preferences and dissatisfactions. Marketing uses VOC to improve strategies. Digital marketi...

What is Google AdWords advertising?

  Google AdWords is an online advertising system. Google AdWords allows businesses to display their ads. PPC advertising works on a pay-per-click basis. Google Ads is the new name for this platform. Online advertising through Google AdWords is very effective. Businesses can attract a target audience. Google search engine has the largest market share. Google ads appear in search results. AdWords offers advanced analytical tools. Digital marketing becomes easier with AdWords. Companies control their advertising budget. Keywords play a major role in AdWords. Targeted advertising brings real traffic to the site. Google uses intelligent algorithms for optimization. AdWords is suitable for small businesses. Advertising can be local or global. Reporting in AdWords is accurate and real-time. Online businesses benefit from AdWords. Google AdWords advertising increases competition. The AdWords platform is user-friendly. How Google AdWords Ads Work Google AdWords ads operate on a keyword auct...

The power of proactive engagement in Dynamics 365 Contact Center

  What is proactive engagement and why is it essential in 1404? Proactive engagement means that the organization communicates with the customer before he calls. Dynamics 365 Contact Center offers this capability natively. Customers no longer wait for a response. Proactive engagement increases customer satisfaction by 45%. Leading companies have reduced the volume of inbound calls by 60% with proactive engagement. Microsoft Dynamics 365 is the best platform to implement an proactive engagement strategy. Proactive engagement not only reduces support costs, but also strengthens customer loyalty. Proactive engagement with Copilot AI creates a fully personalized experience. How does Dynamics 365 Contact Center enable proactive engagement? Dynamics 365 Contact Center, along with Customer Insights — Journeys and Copilot Studio, is the most powerful proactive engagement platform. Intelligent voice bots can automate thousands of daily calls. Low-code tools have made it possible to design co...

What is a digital product and how is it sold?

  Digital products have become one of the most profitable ways to make money online in recent years. A digital product is any type of product or service that is provided in the form of an electronic file or online access. A digital product does not require storage, transportation, or physical inventory. A digital product can be sold thousands or millions of times after being produced once. A digital product has a profit margin of over 90% and generates passive income. Digital products are growing rapidly in Iran, and many young people have reached millions in income with it and are working in the field of digital marketing   دیجیتال مارکتینگ . What exactly is a digital product and why is it important? A digital product is a product that does not have a physical nature and exists only in the digital world. A digital product can be a PDF file, video, software, website template, music, photo, or access to a platform. A digital product is available to the customer immediately afte...