Analytical model of customer relationship management (CRM) in the publishing industry
Today, Microsoft CRM مایکروسافت سی ار ام is the most important factor for the survival of publishers in the competitive market of Iran and the world. The publishing industry is facing big challenges such as the reduction of paper circulation, the growth of e-books and the changing habits of buyers. Analytical CRM is exactly the tool that smart publishers use to predict customer behavior, personalize service, and increase sales. Publishers still using traditional systems are quickly falling behind the competition. What is analytical CRM and why the publishing industry cannot survive without it? Analytical CRM نرم افزار CRM is the advanced generation of customer relationship management systems that not only store information, but also analyze it. This system collects purchase data, interests, comments and even user behavior on the site. The publishing industry has a very diverse audience: bookstores, schools, universities, authors, translators, and million...