Analytical model of customer relationship management (CRM) in the publishing industry

 Today, Microsoft CRM مایکروسافت سی ار ام is the most important factor for the survival of publishers in the competitive market of Iran and the world. The publishing industry is facing big challenges such as the reduction of paper circulation, the growth of e-books and the changing habits of buyers. Analytical CRM is exactly the tool that smart publishers use to predict customer behavior, personalize service, and increase sales. Publishers still using traditional systems are quickly falling behind the competition.

What is analytical CRM and why the publishing industry cannot survive without it?
Analytical CRM نرم افزار CRM is the advanced generation of customer relationship management systems that not only store information, but also analyze it. This system collects purchase data, interests, comments and even user behavior on the site. The publishing industry has a very diverse audience: bookstores, schools, universities, authors, translators, and millions of end readers. Analytical CRM software identifies each group separately and suggests the best strategy for them. The result of this work is to increase direct sales, reduce marketing costs and create lasting loyalty. Publishers using analytical CRM are typically 30–50% more profitable than their traditional competitors.

Key benefits of CRM analytical model in Iran’s publishing industry
Accurate sales forecast and optimal circulation management
Forecasting sales has been the biggest challenge for Iranian publishers. Printing a lot causes book storage and financial loss. A small print also causes the loss of the market. Analytical CRM provides the most accurate forecast by examining sales data from previous years, seasons, occasions and even exchange rate changes. Publishers who have used Dynamics 365 داینامیکس 365 have reported that their circulation forecasting error has been reduced by 75%.

Personalizing the book offer and increasing the conversion rate
Personalization is the most important success factor of online book stores. Analytical CRM captures each reader’s interests based on genre, author, price, and even time of purchase. Personalized emails and SMS are sent based on this data. The opening rate of these messages is up to 40% and the purchase rate is up to 6 times higher than general campaigns. Publishers who have implemented this method have built active customer clubs with over 100,000 real members.

Professional management of relationships with authors and translators
Writers are the beating heart of any publication. Analytical CRM shows all contract information, previous sales, reader feedback and even the author’s presence in the media in one place. The publisher knows which author is worth the most investment. Which book needs re-editing and which author has the potential to become a brand. This has made many big Iranian publishers to keep the bestselling authors forever.

How has Microsoft Dynamics 365 transformed Iran’s publishing industry?
Microsoft Dynamics 365 is the world’s most powerful analytical CRM platform designed specifically for complex businesses. This system integrates with Power BI, SharePoint and even Iranian accounting software. Publishers can see the sales status of each book, warehouse balance, bookstore debt and even customer satisfaction with a glance at the live dashboard. Dynamics 365 has the possibility of connecting directly to the online sales site, mobile application and even POS devices of bookstores. More than 120 Iranian publishers have experienced double or triple growth in the last five years with the help of this system.

The real experience of Iranian publishers from the implementation of analytical CRM
Iranian publishers quickly moved towards analytical CRM in 1400 onwards. By implementing Dynamics 365, Publication A was able to increase the customer return rate from 12% to 60%. Publishing B reduced the wrong circulation from 45% to less than 8% by analyzing the data. C Publications increased its online sales by 320% in one year by personalizing emails. These numbers show that customer relationship management is no longer an expense, but the most profitable investment in the publishing industry.

Common challenges in setting up analytical CRM in publishing
Implementation challenges are always there. Resistance of old employees, lack of initial data and initial cost are among the most important. But experience has shown that the return on investment occurs in less than 12 months. Publishers who have worked with a professional team have turned these challenges into opportunities. The use of experienced consultants makes the project come to fruition in less than 3 months.

What will the future of the publishing industry look like with analytical CRM?
The future of publishing is completely data-driven. Publishers that launch analytical CRM today will dominate the market for the next five years. Artificial intelligence will soon automate book recommendations. Print-on-demand will become commonplace and book inventory will be almost zero. Publishers that start today will be the top brands of the next decade.

How to start an analytical CRM in your publications today?
Setting up a CRM is no longer a difficult task. As a golden partner of Microsoft in Iran, we have implemented more than 150 successful CRM projects only in the field of publishing and culture. Our team is with you from the first day to design the best analytical model according to the size of your publication. Professional customer relationship management ensures the future of your publications. Contact us today and get a free consultation.

The publishing industry is undergoing a huge transformation. Smart publishers are leading this transformation with analytical CRM and Microsoft Dynamics 365. You too can be among the winners of this great change.

Frequently asked questions about the analytical model of customer relationship management (CRM) in the publishing industry
What exactly is analytical CRM and how does it differ from regular CRM?
Analytical CRM is the third generation of customer relationship management systems. Conventional CRM only stores contact information and purchase history, but analytical CRM analyzes all data with artificial intelligence and predicts future customer behavior. In the publishing industry, this difference means predicting next year’s best-selling book instead of guessing.

Can small publishers also use analytical CRM?
Yes, absolutely. Microsoft Dynamics 365 and even its cheaper cloud versions are suitable for publications with 5 employees. Small Iranian publishers have been able to increase their sales by 3 times with less than 50 million Tomans initial investment.

How long does it take to implement analytical CRM in publishing?
For an average publisher, it usually takes between 2 and 4 months. The first phase (data collection and training) takes 45 days and the second phase (connecting to the site and store) takes another 45 to 60 days. Publishers who work with a professional team get full results in less than 90 days.

How much does it cost to set up analytical CRM in the publishing industry?
The cost depends on the size of the publication. It varies from 80 million tomans for small publishers and up to several hundred million tomans for large publishers. Return on investment usually occurs in 8 to 14 months, after which only net profit remains.

Is it possible to connect Analytical CRM with the current book selling site?
yes Microsoft Dynamics 365 is fully integrated with WordPress, Prestashop, Magento and even Iranian store builders. All website orders are automatically recorded in CRM and customer behavior is analyzed instantly.

How does analytical CRM affect the relationship with authors?
Very positive effect. The publisher knows exactly how much each author has sold, what feedback he has received and what suggestions he has for the next book. This transparency keeps bestselling authors with the same publisher forever.

Does analytical CRM work if we don’t have old data?
yes The system starts collecting data from day one and provides accurate predictions even with 3 months of data. As time passes, the accuracy of predictions increases.

Does analytical CRM guarantee the security of customer information?
absolutely Microsoft Dynamics 365 has the highest security standards in the world (ISO 27001 and GDPR) and all information is stored in Microsoft’s secure data centers or internal servers in Iran (your choice).

When is the best time to start using analytical CRM for a publisher?
Today! Every day of delay means losing valuable data and falling behind competitors. The publishers who started in 1400 are in control of the market today.