The 4 stages of the RACE model in marketing

 The RACE Marketing Model is one of the best and most practical digital marketing planning models in the world. The RACE Model was designed by Smart Insights and is used by more than 500,000 businesses. The RACE Model includes four key stages: Reach, Act, Convert, and Engage. The RACE Model makes marketing measurable and optimized.

Why is the RACE Marketing Model still the best choice in 1404?
The RACE Model is compatible with changes in Google algorithms and social networks. The RACE Model is built on data and real KPIs. The RACE Model works equally well for B2B and B2C businesses. The RACE Model reduces advertising costs and increases ROI.

The Reach Stage: How to Attract a Millionaire Audience?
Reach is the first and most important stage in the RACE Model. Reach means that the brand is visible to potential customers. Reach is implemented with SEO, click-through advertising, reporting, and social networks. Reach should be highly targeted and based on customer personas.

The best Reach channels in 2021
Reach today comes mostly from Instagram, Telegram, Google, and TikTok. Organic reach is achieved by producing high-quality content and technical SEO. Paid reach accelerates with Google Ads and Instagram ads. Successful reach brings high-quality visits to the site.

Common mistakes in the Reach stage of the RACE model
Reach fails without keyword research. Broad reach without targeting wastes budget. Reach remains limited with only one channel. Reach is the foundation of all subsequent stages of the RACE model.

The Act stage (initial action): How to convert a visitor into a lead?

Act in the RACE model is the moment when the user interacts with the brand. Act includes downloading a catalog, signing up for a newsletter, watching a video, and filling out a form. Act lowers the bounce rate. Act prepares the user for a purchase.

10 Golden Ideas to Boost the Act Stage
Act is boosted by a fast and engaging landing page. Act is boosted by smart pop-ups and exit-intent. Act is enhanced by chatbots and live online support. Act is boosted by interactive content like quizzes and surveys.

The RACE model emphasizes that the user experience in the Act stage must be great. Act is more successful with a load speed of under 3 seconds. Act is stronger with a mobile-first design.

The Convert stage: the golden moment of sales in the RACE model
Convert in the RACE model is where money counts. Convert means completing a purchase, placing an order or closing a contract. Convert is boosted by easy payment, money-back guarantee and limited-time discounts. Convert directly shows the ROI.

How to double your Convert rate?

Convert is improved by A/B testing the checkout page. Convert is stronger with retargeting on Instagram and Google. Convert builds trust with social proof (real customer reviews). Convert multiplies revenue with complementary product offers (Upsell & Cross-sell).

The role of Microsoft Dynamics 365 in the Convert stage
Microsoft CRM tracks all user behaviors. Dynamics 365 delivers personalized offers at the moment of Convert. CRM software automates the sales process without errors.

The Engage stage (continuous interaction): the secret to customer loyalty
Engage in the RACE model starts after the sale and never ends. Engage is implemented with personalized emails, congratulations SMS and a loyalty program. Engage increases repeat purchases by 70%. Engage turns customers into brand ambassadors.

The best Engage tools in 2025
Engage becomes incredibly accurate with Microsoft Dynamics 365 Customer Insights. Engage is even more powerful with smart and timely notifications. Engage grows with UGC and contests.

The RACE model states that it costs 5–25 times more to acquire a new customer than to retain an existing one. Engage ensures long-term profitability.

RACE Model vs. AIDA Model and Traditional Sales Funnel
The RACE marketing model is more digital and measurable than AIDA. The RACE model has an Engage stage that AIDA does not. The RACE model integrates seamlessly with modern tools like Dynamics 365.

Practical Implementation of the RACE Model with Microsoft Dynamics 365 and Power Platform
Microsoft Dynamics 365 سی آر ام مایکروسافت centralizes all stages of the RACE model in one platform. Dynamics 365 provides live dashboards from Reach to Engage. Microsoft CRM نرم افزار CRM automates lead scoring. Dynamics 365 داینامیکش 365 creates intelligent and predictive reports with Power BI.

When combined with Dynamics 365, the RACE model can increase conversion rates by up to 300%. Microsoft CRM easily manages multi-channel campaigns.

Real Case Study: 420% Sales Increase with RACE and Dynamics 365
The RACE Marketing Model was implemented at an online home appliance retailer. Reach grew 350% with SEO and Google Ads. Act generated 280% more leads with a new landing page. Convert increased to 18% with online checkout and Dynamics 365. Engage increased repeat purchases by 420% with newsletters and loyalty programs.

Conclusion: The RACE Marketing Model is the Key to Your Sustainable Growth
The RACE Marketing Model is a simple yet powerful framework. The RACE Model covers the entire customer journey from Reach to Engage. The RACE Model becomes an automated sales machine with Microsoft Dynamics 365 and CRM. Implement the RACE Model in your business today and see amazing results.

Frequently Asked Questions About the RACE Marketing Model
What is the RACE Marketing Model and why is it important?
The RACE Model is a four-step framework for digital marketing. It includes Reach, Act, Convert, and Engage. The RACE model helps businesses manage the entire customer journey. The RACE model is measurable and continuously optimized.

What is the difference between the RACE model and the AIDA model?
The AIDA model only covers the purchase stage (Attention → Interest → Desire → Action). The RACE model adds the Engage stage and manages post-purchase loyalty. The RACE model is designed entirely for the digital world and CRM tools.

Which stage of the RACE model is the most important?
No stage is the most important on its own. Reach is useless without Act. Act does not make sales without Convert. Convert does not have long-term benefits without Engage. All stages of the RACE model are connected like a chain.

Is the RACE model suitable for small businesses too?
Yes! The RACE model works great for startups and small companies. The RACE model does not require a million-dollar budget. You can implement the RACE model even with 10–20 million Tomans per month.

Can the RACE model be implemented without Dynamics 365?
Yes, it is possible. But Microsoft Dynamics 365 automates and integrates all the steps of the RACE model. Dynamics 365 reduces execution time by up to 70% and reduces errors to almost zero.

How long does it take to see the results of the RACE model?
Initial Reach and Act results usually appear in 30–45 days. The actual increase in Convert and Sales usually takes 3–6 months. The Engage phase yields the most benefits after 6–12 months.

How much does it cost to implement the RACE model with Microsoft CRM?
The cost varies depending on the size of the business. A full RACE model implementation with Dynamics 365 usually starts at 80 million Tomans. The return on investment usually occurs in less than 8 months.

Is the RACE model only suitable for online stores?
No. The RACE model is applicable to all businesses (B2B, B2C, services, education, tourism, etc.). Even insurance and consulting companies have multiplied their sales with the RACE model.

What is the best tool to measure the RACE model?
Microsoft Dynamics 365 + Power BI is the best combination. These tools provide a live dashboard of all KPIs Reach, Act, Convert and Engage.

How can I start the RACE model today?
Contact our team. The initial consultation and review of the current state of your business is completely free. We will design a customized RACE model roadmap for your company.