A comprehensive solution for sales channels

 Improving the sales strategy requires a deep understanding of different channels. Basic implementation of any sales model in Microsoft CRM مایکروسافت سی ار ام guarantees success. Customer relationship management system or CRM software نرم افزار CRM is your sales command center. Dynamics 365 داینامیکس 365 is the most advanced platform for this integration. This article examines the five main sales models. The methods of operating each model in the CRAM environment are described. Increasing the customer conversion rate will be the ultimate goal of these strategies. Our expert team is ready to provide expert advice in this field.

Online sales: the beating heart of modern business and integration in Dynamics 365
Online sales have become the main sales channel for many businesses. Internet channels such as store websites are very popular. Social networks like Instagram are also considered a powerful sales channel. Effective management of these sales channels in CRM is an undeniable necessity. The implementation of the online sales process in CRAM allows full tracking. The CRM system carefully records and stores all online customer interactions. The Microsoft Dynamics 365 platform is fully integrated with digital marketing tools. Tracking the customer journey from the first click to the final purchase is easy on this platform. Analyzing data from online sales in CRM helps to optimize campaigns. It is possible to automate the sending of purchase confirmation emails and follow-up messages in CRAM. CRM integration with shopping carts on e-commerce platforms like Shopify is critical. Creating a single file for each customer from all online channels is done in Dynamics 365. It becomes possible to provide personalized offers based on the customer’s online shopping behavior. Real-time reporting of the performance of each online channel is displayed on the admin dashboard. Increasing customer loyalty is achieved by using the smart capabilities of C-Aram. Reducing marketing costs through more precise targeting is possible in Dynamics 365. Improving the end user experience of the customer will be the ultimate goal of this intelligent integration.

Offline sales: the power of direct interaction and management in a CRM platform
Offline sales still play a key role in many traditional and even modern industries. Offline channels such as face-to-face and personal sales are highly effective. Physical stores and supermarkets are a clear example of an offline sales channel. Implementing offline sales information and processes in CRM has its own challenges. Sales experts can record the data of each appointment immediately in the CRAM application. The CRM system maintains a complete history of all offline interactions with each customer. Field sales force support in Microsoft Dynamics 365 is very robust and user-friendly. Access to complete customer information at the moment of meeting improves the quality of the sales meeting. Analytical reporting of the performance of each offline sales channel is done easily in CRAM. The integration of online and offline sales data into a single customer profile creates unparalleled value. Scheduling future appointments of the sales team is possible using the integrated Dynamics 365 calendar. Inventory management of physical warehouses and its coordination with online sales is done in C-Aram. Follow-up of potential customers of trade fairs is done in the organized CRM system. Analysis of high-yield geographic areas for targeted offline marketing is possible in Dynamics 365. Sales team training is more effective based on real data recorded in Syram. Increasing the rate of closing face-to-face sales contracts is a direct result of using this tool.

Tele sales: the art of persuasion and management in CRAM system
Telephone sales are one of the most direct and personal sales methods. The telesales team needs quick and accurate access to information to be successful. Implementing the phone sales process in CRM will dramatically increase the team’s efficiency and discipline. C-Aram system automatically registers and records all incoming and outgoing calls. Standard sales scripts in Microsoft Dynamics 365 are always available to experts. Tracking the result and the next step of each phone call is essential for analysis and follow-up. Integrating a company’s call center with CRM software creates tremendous possibilities. Call to sales conversion rate reporting in CRAM gives managers powerful insight. Smart management of hot and cold lines and their distribution among experts is simple in Dynamics 365. Training new telemarketers is more effective using reports of successful conversations in CRM. The definition of targeted telephone sales campaigns and the allocation of audiences to experts are done in C-Aram. It is possible to measure the average time of each call and customer satisfaction with the conversation in Dynamics 365. Reducing the dead time between calls is possible by using the automatic capabilities of CRAM. Building a database of persuasive responses to common CRM objections would be helpful. A significant increase in the volume of telephone sales is the logical result of the professional use of this platform.

Affiliate marketing: expansion of the sales network and smart tracking in CRM
Affiliate marketing is a collaborative and commission-based sales model. Other individuals or businesses partner to sell your products. Accurate and fair commission calculation is an important challenge in this sales model. Implementing the affiliate management mechanism in CRM completely solves this challenge. CRAM system can link each sales transaction to a specific affiliate or identifier. The Microsoft Dynamics 365 platform has the ability to automatically calculate commissions based on complex rules. Tracking the performance and conversion rate of each sales partner in CRM is done in real time. Providing affiliates with transparent and periodic performance reports increases trust and commitment. Timely and accurate payment of commission is managed using integrated financial tools in Searam. Rapid expansion of the affiliate sales network is possible using self-service portals in Dynamics 365. Recruiting new affiliates is done easily through online forms integrated with CRM. Defining different levels of cooperation and different commission rates in CRAM creates the necessary flexibility. It is effective to create healthy competition between affiliates by announcing the ranking on their dedicated panel. Protecting the brand and controlling the marketing message of the affiliates is done through the guidelines within CRAM. Reducing human error in complex commission calculations is one of the great advantages of this automation.

Outsourced sales: Strategic control and contract monitoring in Dynamics 365
Outsourcing sales means handing over the sales process to a third party or company. This sales model requires close monitoring and strategic control of the contractor’s performance. Implementing outsourcing monitoring processes in CRM makes managing this relationship easy and transparent. The Syram system records and tracks all obligations, provisions and guarantees included in the contract. Monitoring of the contractor’s key performance indicators (KPI) is done continuously in Microsoft Dynamics 365. It is possible to ensure the compliance of the contractor’s activities with the standards of your brand through CRAM. Automatic management of payments and invoices based on the terms of the contract is done in the CRM system. Comprehensive and comparative reporting of the performance of all contractors is provided in a central dashboard. It is possible to reduce contractual financial and legal risks by using the smart warning capabilities of Searam. Creating a secure portal for exchanging information and reporting between the company and the contractor is available in Dynamics 365. Periodic evaluation of contractors’ performance and decision to extend or terminate cooperation is based on CRM data. Integrating outsourced sales data with internal sales data is essential for overall analysis. Improving the quality of services provided to the end customer is achieved by better supervision of the contractor. Increasing productivity and reducing operational costs is one of the main goals of outsourcing managed by Searam.

Omnichannel integration: Creating a seamless customer experience in Dynamics 365
Multi-channel integration is the difference between success and failure of a business today. Modern customers expect the same experience across all communication channels. The implementation of the omnichannel concept in CRM is the answer to this customer expectation. The Syram system collects all customer interactions from each channel in a single file. The Microsoft Dynamics 365 platform is the best tool to create this complete integration. It is possible to start a conversation in one channel and continue in another channel without repeating information. The sales professional will be aware of the customer’s complete history regardless of the primary channel. Personalization of sales offers based on combined customer behavior across all channels. Increased customer satisfaction and long-term loyalty is a direct result of this integration. Reduction of dissatisfaction caused by repetition of information or contradiction in messages is achieved. Analyzing customers’ purchase paths among different channels is possible in C-Aram. Optimum allocation of marketing and sales resources to more effective channels is possible with accurate CRAM data. Creating a sustainable competitive advantage in the market is possible by providing a unique customer experience.

Final summary: Choosing, implementing and optimizing sales strategy in CRM
Choosing the optimal combination of sales channels is the first and most important strategic decision. Integrated and intelligent implementation of all sales models in CRM ensures success. Microsoft Dynamics 365 customer relationship management system offers unique capabilities. Expert advice is necessary to design a sales architecture that fits your business. Our experts in the software company are ready to provide customized solutions. Training the sales team to make the most of CRAM features is an investment. Continuous support of the implemented system ensures continued productivity. Increasing income, reducing costs and sustainable growth will be the ultimate goals of this cooperation. Contacting our experts is the starting point of transformation in the sales processes of your organization.

Frequently asked questions about types of sales and implementation in CRM
What are the main types of sales channels?
The main types of sales channels include five key models. Online sales are done through the Internet. Offline sales include face-to-face and direct methods. Telesales is a method of persuasion. Affiliate marketing is a model based on participation and commission. Outsourced sales is handing over the process to a third party.

What are the benefits of implementing online sales in CRM?
Implementing online sales in CRM offers several benefits. Complete tracking of the customer journey from click to purchase is possible. Integration with e-commerce platforms. Analysis of purchase data is done for optimization. Automation of tracking and purchase confirmation messages is implemented. It is possible to create a single file for the customer from all channels.

How is offline sales management in Microsoft Dynamics 365?
Offline sales management is fully organized in Dynamics 365. Sales force records appointment data immediately. The history of face-to-face interactions with the customer is kept. Access to customer information is possible during sales meetings. Reporting of the performance of physical channels is done. Warehouse inventory coordination is managed with online sales.

How does a CRM system help improve telephone sales?
CRM system improves telephone sales in several ways. All incoming and outgoing calls are automatically recorded. Standard sales scripts are available to experts. It becomes possible to track the result of each call for future follow-up. Call to sale conversion rate is reported. Intelligent management of hot and cold lines is implemented.

What are the features of affiliate marketing management in CRM?
Affiliate marketing management in CRM has unique features. The automatic commission calculation is based on complex rules. It is possible to track the performance of each sales partner in real time. Providing transparent reporting to affiliates is done to build trust. Accurate and timely commission payment is managed. The expansion of the sales network is implemented through the self-service portal.

How is Outsourced Sales Control in Dynamics 365?
Outsourced sales control in Dynamics 365 is done strategically. The monitoring of the contractor’s key performance indicators is continuous. Ensuring compliance with brand standards becomes possible. Automatic management of payments is implemented based on the contract. Comparative reporting of contractors’ performance is done. Reducing financial risks is possible with smart alerts.

Can multiple sales models be integrated in one CRM?
Integrating multiple sales models in one CRM is quite possible. Microsoft Dynamics 365 supports multi-channel integration. All customer interactions from each channel are collected in a single file. It is possible to continue the conversation in different channels without repeating the information. Analysis of purchase paths between different channels is done. Creating the same customer experience is achieved across all channels.

What steps should be taken to implement CRM?
Successful implementation of CRM requires careful steps. Analyzing the organization’s sales needs and channels is the first step. Designing the architecture of sales processes in CRM is the next step. Setting up and implementing the Microsoft Dynamics 365 platform is done. Integration with the company’s existing systems is done. Training the sales team is essential for optimal use of the system. Continuous support and optimization of the system also continues.